How to Create a Sales-Driving Website

If there’s one thing we learned from 2020, it’s that online sales are booming. Having a digital home for your business is no longer a luxury — it’s essential. So, how do you create a sales-driving website? Here’s a quick and easy checklist to ensure you’re building a sales-driving wellness website:

Download your checklist here!

EASY NAVIGATION

If your website is difficult to navigate, you lose sales. Period. When mapping out your website content, it is important to consider your audience and what they will be looking for when they come to your website.

We recommend having no more than 5-6 tabs in your primary navigation (located at the top of your website). Pages that are often included in a website’s primary navigation include:

• Home
  
• About
  
• Services
  
• Blog
  
• Shop
  
• Contact
  

Have a few pages that don’t fit on this list? Don’t worry! You can always include them in a secondary navigation folder and link them to other pages throughout your website.

CLEAR CALL-TO-ACTIONS

A call-to-action (CTA) is simply a “next step” for your customers to take once they arrive at a certain point on your website.

Your CTAs must be clearly and strategically placed throughout your website to guide your customers through the buying process to increase conversions on your website.

Think about the first step you want someone to take when they arrive on your website.

• Want to learn more about your brand?
  
  • Create a button that links to your About page
    
• Want them to dive into more details about your products and/or services?
  
  • Guide them to your Services or Shop page
    
• Want them to reach out to you directly?
  
  • Jump out and say “Connect With Me!” and leave a simple contact form on your website
    
• Want to educate them about your industry?
  
  • Direct them to some of your most recent or popular blog posts
    

When creating your CTAs, it’s important not to overwhelm your pages with links and buttons.

Consider which “next step” is most likely to lead to sales, and make that the primary action step on your page. Keep it simple!

VALUABLE LEAD MAGNET

Lead magnets are a great tool to help you build deeper connections with your website visitors.

In exchange for an email address, your website visitors can unlock a free piece of valuable content from you! Some of the most popular lead magnets include:

Free guides, checklists, PDF downloads, discount codes, webinars, or downloadable graphics

By integrating a lead magnet into your website, you allow your visitors to connect with you on a more intimate level and get a sneak peek of what it’s like to work with you and your brand!

HIGH-QUALITY PHOTOS

Professional photos are non-negotiable for a high-converting website.

The good news is —there are tons of ways to gather strong images for your website.

• Hire a photographer for a branded photoshoot (highly recommended!)
  
• Invest in on-brand stock photography (we love Shutterstock and “>Adobe Stock!)
  
• Create an at-home photo session (with your DSLR camera or iPhone portrait mode)
  
• Find free stock photography (check out Unsplash, Pixabay, or Pexels!)
  

When planning photo content for your website, here are a few things to keep in mind:

• Consider the photography styles best represent your brand (corporate vs. casual)
  
• Shoot a variety of poses, outfits, and scenes
  
• Include plenty of landscape-oriented images (these work best for website banners!)
  
• Consider the types of images that will be most attractive to your ideal clients
  

HIGH-CONVERTING COPY

“Copy” is just designer language for the words that go on your website. And, this is by far one of the most underrated components of your website.

Effective copywriting can elevate your online sales experience by:

• Establishing credibility with your audience
  
• Creating meaningful connections with your brand
  
• Mapping out clear “next steps” for your customers to take
  
• Driving traffic to your website by improving your search engine rankings (hellooo SEO!)
  

As with brand photography, there are many options to help you create high-converting copy for your website, including:

• Hiring a professional copywriter or agency
  
• Investing in copywriting courses or prompt workbooks
  
• DIYing it (with some guidelines, of course!)
  

If you decide to write copy for your own website, remember less is more.

Aim to create short, meaningful paragraphs that strategically utilize keywords for SEO (search engine optimization).

OPTIMIZED FOR MOBILE

Over 50% of all website users view sites exclusively on mobile devices.

That’s why it is absolutely essential that your website not only looks great on a desktop, but it looks fabulous on phones and tablets, too!

Creating a sales-driving website doesn’t have to be difficult especially with mobile devices. Most website hosts will already have the option to create your mobile version of your site. You just have to make sure things are running smoothly on your site.

CONNECT WITH SOCIAL MEDIA

Social media plays a huge role in online sales.

The easier it is for your customers to transition from your Facebook or Instagram page to your website, the easier it is for them to make a purchase!

Do a quick audit of your social media accounts and make sure that your website is properly linked in your bio. You can also use free online tools like Linktree to create a custom “link in bio” menu for Instagram!

ALIGNED WITH YOUR BRAND

Brand alignment is crucial to attracting and engaging with your ideal client.

Your clients or patients can tell when your brand and website are not aligned with your goals, interests, and passions. And, your sales will suffer.

Here are a few questions to ask yourself to help you keep your website authentic to you and aligned with your brand:

• Is my website cohesive with my brand? (colors, fonts, brand voice, etc.)
  
• Does my website effectively communicate what I have to offer?
  
• Does my website help me stand out from the crowd?
  
• Is my website attractive to my ideal clients?
  
• Does the copy on my website sound like me?
  
• Do the photos on my website accurately reflect my style and brand?
  

READY TO ELEVATE YOUR ONLINE PRESENCE?

Join Building Better Collective to receive the necessary tools to grow your business and become part of a community of strong female wellness professionals, just like you! Want a complimentary tour of our platform? Click here to schedule! Can’t wait to connect with you!