If there’s one thing we learned from 2020, it’s that online sales are booming. Having a digital home for your business is no longer a luxury — it’s essential. So, how do you create a sales-driving website? Here’s a quick and easy checklist to ensure you’re building a sales-driving wellness website:
Download your checklist here!
If your website is difficult to navigate, you lose sales. Period. When mapping out your website content, it is important to consider your audience and what they will be looking for when they come to your website.
We recommend having no more than 5-6 tabs in your primary navigation (located at the top of your website). Pages that are often included in a website’s primary navigation include:
Have a few pages that don’t fit on this list? Don’t worry! You can always include them in a secondary navigation folder and link them to other pages throughout your website.
A call-to-action (CTA) is simply a “next step” for your customers to take once they arrive at a certain point on your website.
Your CTAs must be clearly and strategically placed throughout your website to guide your customers through the buying process to increase conversions on your website.
Think about the first step you want someone to take when they arrive on your website.
When creating your CTAs, it’s important not to overwhelm your pages with links and buttons.
Consider which “next step” is most likely to lead to sales, and make that the primary action step on your page. Keep it simple!
Lead magnets are a great tool to help you build deeper connections with your website visitors.
In exchange for an email address, your website visitors can unlock a free piece of valuable content from you! Some of the most popular lead magnets include:
Free guides, checklists, PDF downloads, discount codes, webinars, or downloadable graphics
By integrating a lead magnet into your website, you allow your visitors to connect with you on a more intimate level and get a sneak peek of what it’s like to work with you and your brand!
Professional photos are non-negotiable for a high-converting website.
The good news is —there are tons of ways to gather strong images for your website.
When planning photo content for your website, here are a few things to keep in mind:
“Copy” is just designer language for the words that go on your website. And, this is by far one of the most underrated components of your website.
Effective copywriting can elevate your online sales experience by:
As with brand photography, there are many options to help you create high-converting copy for your website, including:
If you decide to write copy for your own website, remember less is more.
Aim to create short, meaningful paragraphs that strategically utilize keywords for SEO (search engine optimization).
Over 50% of all website users view sites exclusively on mobile devices.
That’s why it is absolutely essential that your website not only looks great on a desktop, but it looks fabulous on phones and tablets, too!
Creating a sales-driving website doesn’t have to be difficult especially with mobile devices. Most website hosts will already have the option to create your mobile version of your site. You just have to make sure things are running smoothly on your site.
Social media plays a huge role in online sales.
The easier it is for your customers to transition from your Facebook or Instagram page to your website, the easier it is for them to make a purchase!
Do a quick audit of your social media accounts and make sure that your website is properly linked in your bio. You can also use free online tools like Linktree to create a custom “link in bio” menu for Instagram!
Brand alignment is crucial to attracting and engaging with your ideal client.
Your clients or patients can tell when your brand and website are not aligned with your goals, interests, and passions. And, your sales will suffer.
Here are a few questions to ask yourself to help you keep your website authentic to you and aligned with your brand:
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