How to Overcome Your Business Plateau as a Wellness Practitioner

Are you having trouble attracting new leads, generating revenue, or feeling like you’re in a creative rut? There are a lot of factors that can contribute to all of these and any area of your business, but you could just be hitting a business plateau.

Fortunately, this isn’t a permanent state of your business. Take a big breath in and let it out! You’re going to be okay! We are going to provide you with tips on overcoming your business plateau as a wellness practitioner and get you back in the game.

All companies, big or small, go through this. Business plateaus are a part of scaling your business — it’s growing pains for your business. 

As the CEO of your company, overcoming a business plateau begins with a personal assessment of what’s going on in your life. And yes, I mean your personal life. 

Whether you’re a health coach or a functional medicine practitioner, you know getting to the root cause of things is how you figure out the path towards your solution. Overcoming your business plateau is the same thing. It starts with your life and it gets a little personal.

What Causes Business Plateaus?

Most often a stagnant period in your company happens because the leader fails to recognize or take action to drive internal growth first. We suddenly find ourselves forgetting to practice what we preach to our patients.

Investing time to take care of yourself is important should be a top priority as the leader of your company. When you don’t place your health as a priority, everything around you becomes imbalanced and that goes for your business as well.

Once you’ve spent some time on yourself and you’ve found some clarity, here are the areas in your business to look next:

• Your Business Model
  
  • Are you solving a necessary problem in the industry?
    
  • Are your systems functioning efficiently?
    
  • Where are you spending your marketing efforts? Do they have a positive ROI?
    
  • Try writing out your business vision again. Does it still align? Make any changes so your vision excites you again.
    
• Your Team
  
  • Are they improving/growing in their role?
    
  • Are they engaged?
    
  • Are they motivated?
    
  • Do they share your vision?
    

Taking care of your team and investing in their growth will prove you value them and their work. Building a company with the right team begins with you. Find the areas that need a little extra love.

• Your Clients
  
  • Are your clients satisfied?
    
  • Are you closing on new leads?
    
  • Are you marketing to the right audience?
    

Your clients deserve to be taken care of. After all, they are paying for your services. So make it worthwhile. It’s also important to understand the market is always changing, so take notice if you’re targeting the right audience.

Assessing these areas can provide you a better insight into where to place your energy to overcome your business plateau. Again, all businesses go through this. So it’s okay to feel stuck right now. Find your why and get realigned with your goals and shake things up a bit.

Our freebie isn’t just for those new to their business. If you feel like your business is in a place for change, use our Checklist for Building a Successful Business as your guide to grow.