Social media is a great tool to market your services and can be done without any out-of-pocket costs! So, we’re here to help you ditch the overwhelm by sharing 5 essential social media tips for health coaches.
Look, we know sometimes creating quality content can take time and make you wonder if you’ll be able to generate quality leads.
Well, let’s make this as simple as possible and bring it back to the basics!
Whether it’s an infographic with helpful tips, an eye-catching graphic, or a photo of you, you want to make sure it makes people stop scrolling and pay attention. One really important piece of advice for appealing posts is to use photos where you are smiling or images that evoke a positive emotion. According to studies, smiling faces in photos elicit more customer joy and greater attraction to your product or service.
You’re the expert! Share your knowledge and provide important nuggets of information to your followers. This way you can demonstrate to your potential clients that you are a thought leader in your field.
Yes, you read that right! A big reason why you might attract a client is because they relate to you and your lifestyle. When you show up as your authentic self and show them a day in your life, it allows your followers to get a sense of the experience they will receive when working with you.
Address your ideal client’s pain points and imagine you are writing your social media caption directly to them. Within your caption, help them visualize the transformation and the outcome they will have when they work with you or purchase your product.
With a busy schedule, it can be tough to always show up. But a quick check-in or a live Q+A session is a great way to engage with your audience and gives you the opportunity to demonstrate your expertise, be authentic, address your ICA’s problems + transformation, and build connections!
The biggest takeaway from all of this is to be authentically you, share what you know, and connect with your followers. Allow your content to be organic and true to you. By doing this, you allow your ideal clients to get a little taste of who you are and opens the opportunity for them to come to you instead of chasing after them.
Building Better Collective has a ton more in-depth resources to help you dive even deeper into your social media strategy, track your data, batch out quality content, and so much more. If you’re interested in learning more, send us an email here and you can request a complimentary tour of our platform! We’re here to help and support you! So let’s start building better together!