Understanding your ideal client is the key to success in business.
Do you find content writing and marketing a drag? Ever sit down to write a post or blog and just… freeze? It could be that you’re struggling to understand who you’re serving, why you’re serving them, and how you help them.
If you don’t know who you’re serving, how do you expect to attract them? That is the first step to attracting your ICA- Getting to know them! We have a great exercise in our freebie to define your ICA. Once you’re clear on who you’re serving, continue reading below.
Using big words doesn’t make you an expert. You need to know and understand what your potential client’s pain points are and how to communicate that you’re the solution they’ve been looking for. That means speaking their language, being authentic, and not overcomplicating things.
Show some of your personal life outside of business! You’ll be surprised at how being more personal can attract your ideal client. People are emotional beings who are made to build connections with others. It’s easier to build relationships with a real person than the “perfect” person often portrayed online.
Continuously offering value will help you attract people with a genuine interest in your services and your message. Don’t hesitate to offer free guides, easy tips and tricks, and product recommendations on your social media accounts and blog. Many think this will prevent potential clients from working with you since they can get so much for free, but that’s not the case! You’re just giving them little tastes of what it is like to work with you. After a while, they’ll be dying to be your client!
Engage with your community, both locally and online. Join networking events and forums, follow hashtags that relate to your industry, and spark meaningful conversations. You will never know who might reach out to you if you don’t put yourself out there first!
Consistency is key! You can’t expect to attract quality clients if you’re not showing up consistently. This doesn’t necessarily mean posting every single day on your social media… Just be you. Share your story and your audience will follow your lead. Plus they’ll be even more inclined to work with you!
YOU are your biggest marketing tool! Attracting your ideal client is all about showing up and using your authentic voice to build trust between you and your clients. Don’t be afraid to be bold and genuine.
If you found these tips to be helpful, we have so many more helpful resources within Building Better Collective. Take advantage of tailored courses that are specific to your business. We offer complimentary tours of our platform to make sure we’re the right fit for you. Click here to schedule your tour today!