5 Ways to Grow your Email List as a Health Professional
Have been looking behind every door to figure out how to grow your audience and attract quality leads? Any luck?
One of the steps in our Checklist for Building a Successful Wellness Business is creating an opt-in to grow your email list, and that’s there for a reason. Email marketing can be an incredibly powerful tool for growing your business and your list is great insurance against the chance that social media disappears tomorrow.
We’ve taken the overwhelm out of growing your list and compiled the top 5 ways to grow your email list as a health professional. It takes a little work, but once you set up your foundation, growing your email list won’t be a looming cloud over your head. In fact, after you follow these steps, your list will grow even while you’re sleeping!
5 Ways to Grow Your Email List
- Optimize Your Website
When you have an optimized sales-driving website you can use opt-ins to build your list with ease. You can have a freebie offer like a weekly meal plan, healthy habit tracker, or maybe 10% off their first product purchase. Here are ways to implement opt-ins to your site and collect emails:
- An opt-in form in your footer
- Notification bar at the top of your site
- A pop-up
- Linking your freebie in your blog posts
- Regularly Promote Your Opt-In on Social Media
You might feel like you’re broken a record, but lots of new faces might not know about your opt-in or free offer. Try weaving it into your content and mention it on stories often.
- Collaborate with Wellness Practitioners with Similar Audiences
Reach out to some of your colleagues and fellow female entrepreneurs for collaboration opportunities. Ways you can collaborate:
- Podcast features
- Host an IGTV
- IG Takeovers
- Clubhouse Chats
- Offer Webinars or Free trainings
- Participate in a group bundle
- Utilize Paid Ads
Don’t stop reading yet. We know paid ads are overwhelming, and you can often get stuck throwing spaghetti at a wall, but with the right strategy (and maybe some wine after), it can be done! If ads sound overwhelming, start by simply promoting a post with your freebie or opt-in. Here are some platforms you can try out ads:
- Google
- Get Creative
Have fun with your opt-ins. Play around with fun visuals, images, and graphics. Growing your email list is like growing your tribe of people. They are opting in because they like what you have to say and offer. Don’t be too hard on yourself and have fun with it!
In addition to gaining more email opt-ins, this is essential for building a business with longevity. Social media won’t be around forever, so make sure that your business has something to fall back on. Plus, email marketing is great for those who are hesitant about social media marketing.
If you’re interested in more business tips, Building Better Collective has resources like this and so much more that you can apply to your business. To learn more, schedule a call with us today and get a complimentary platform tour.
