As an entrepreneur, you’ve probably heard the benefits of niching down thousands of times, but what happens after that? How do you build authority in your niche?
The first step to building authority is believing that you are the authority. You hold a wealth of knowledge and have a gift that people are seeking. Try not to get intimidated by the number of wellness businesses out there. You are unique because you are YOU. Don’t hesitate to share your brand story and get personal because, in the end, your clients will choose to work with you because of who you are as a person.
Share your knowledge
It sounds simple, but as entrepreneurs sometimes we forget to share what we know. You can do this through mini trainings on social media, educational posts and blogs, and being a guest speaker in networking groups or other group programs and courses. It speaks volumes when you share what you know and share it authentically. You don’t have to imitate what others are doing in your field. The more authentic you are, the more you stand out
Your personal story of how you become a health coach or a nurse practitioner draws in your ideal audience. A potential client might feel more inclined to connect with you because they may have shared similar experiences as you.
Collaborate with Practitioners/Coaches in your field
Collaborations provide a larger platform for you to reach more people to share your knowledge. Building authority doesn’t mean competition. Teaming up with experts in your field will help potential clients trust your expertise.
Share Your Client Wins
Your audience wants to see that your methods have results. Sharing client stories and improvements (with permission of course), as well as testimonials, are a great way to show your audience that what you do works!
Whether it’s becoming a contributor for Thrive Global or Authority Magazine or pitching yourself to bigger media outlets like Well+Good and MindBodyGreen, sharing your knowledge in a press feature can do wonders for building authority.
Even if you’re just starting out, you are more than capable of building authority in your niche. So don’t be afraid to share what you know. Remember, you’re always ahead of someone else’s journey, so don’t get intimidated by those ahead of you. Put your blinders on and do you!
If you’re interested in gaining more tools to help your business thrive, join Building Better Collective today by clicking here. We offer business resources you can actually apply to your wellness business and start seeing results.