SEO DO’S AND DON’TS FOR HEALTH COACHES

Have you ever written a blog knowing everything inside is relatable to your audience, but it’s not getting the attention from the internet like you expected? Well, you might not be optimizing your blog for SEO. We’re sharing with you all the SEO do’s and don’ts to get your content noticed by your audience and by Google.

Writing content shouldn’t be like throwing spaghetti at the wall and seeing what sticks. There truly is a method to the madness. If the internet accepts our creative writing styles like we wish it would, life would be much easier! But what’s life without a challenge?

First of all, what is SEO? SEO, or search engine optimization, is the process of creating online content in a way that makes it more likely to be registered by search engines. Search engines are sites like Google, Bing, and Yahoo where users enter keywords and are given search engine result pages that address the query. Popular keywords should have content crafted around them in order to gain traffic to your site.

So, how do you use SEO? We’ve put together an SEO do’s and don’ts list to help you optimize your content to drive traffic to your site. 

SEO DO’s:

• Create effective keywords (Our keywords for this blog is “SEO Do’s and Don’ts” “How to Use SEO”)
• Use your keyword in your title
• Use keywords in at least 1 H2 subheading
• Use keywords in your URL
• Save image files in your blog with your keywords
• Keep content easy to read
• Create valuable long-form content
• Cross-link other blogs you’ve written to your blogs

SEO DON’TS:

• Don’t keyword stuff (Yes, we know we said add keywords, but you don’t want to sound like a robot. Be mindful and intentional with your keywords)
• Don’t misspell your keywords
• Don’t add fluff to your content to extend your word count
• Don’t add external links without a “no follow” tag

Why is SEO Important?

Optimizing your content is one of the most effective ways to organically drive traffic to your website. Following these SEO do’s and don’ts will get your content noticed, especially if you are producing valuable content. The longer someone stays on your page to read your blog, the better. 

Through an optimized website with great content, you can add in opt-ins to grow your email list while continuing to build authority within your niche.

If you’re looking to go on a deep dive into SEO, Building Better Collective has some of the most effective resources and courses to help you. Join us today and get tailored answers specific to your needs. Ditch the frustrations and the headaches and start building better today. Not sure you want to join yet? Book a call and take a peek inside BBC.